Sim Jiaying 沈佳颖 
PhD in Film and Television Studies 
(University of Glasgow, UK)

Sim Jiaying is a film scholar with over a decade of research and teaching experience in intermedial narrative and aesthetic analyses within global screen cultures.

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Her research practice aims to bridge the gap between academe and industry by exploring the use of emerging technologies to empower multimedia storytelling, streamline workflow, and produce high quality creative outcomes.

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Over the years, Jiaying has supervised and developed narratives suited for a range of transmedia platforms from visual novels, interactive narrative video games, to live-action and animated shorts films.

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Research Interests:

• Transnational Chinese Cinemas

• Southeast Asian Cinemas 

• Slow Gaming and Empathy

• Intermedial Studies

• Crime Fictions

• Affect Studies

• Assemblage Theory 

• Film-Philosophy